The Currencies of Networking.

I listened to a webinar today put on by Keith Ferrazi a master networker.  He wrote a book published in 2005 called Never Eat Alone. I think I bought it at Borders. That was before the world melted and we moved to the New Normal except for Borders.  That was a very...

Winning New Business is Easy. It Just Takes More Work.

Yes winning New Business is easy but it does take more work and that’s the catch because many agencies don’t or won’t work that hard. I have hunted for many agencies and have also conducted a number of reviews for companies like Jacuzzi and Jenny Craig. I really enjoy...

Peeling the Onion of Agency New Business.

I am lucky to have a unique perspective about New Business as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Jacuzzi, and Raley’s Supermarkets. I...

How Advertising Agencies Can Get More New Business.

I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and  Jacuzzi North...

What New Business People Can Learn from Don Draper.

Everybody certainly knows Mad Men and its leading character Don Draper, Creative Director of Sterling Cooper Draper Pryce.  I was listening to an NPR story recently about the launch of the new season.  In an excerpt from the new episode somebody ask Don what account...

How Linkedin Can Help Your Agency Connect with Search Consultants.

I have worked for many great agencies in my career.  I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Want more New Business in 2012 for your...

Sorry. It’s my Network Not Yours.

I often speak on networking to companies and organizations across the country and Canada.  I have been networking for years.  It is the primary fuel driving my marketing consulting career. I am also one of the Co Founders of Laguna Niguel Connectors which was started...

Don't Let Your Network Control Your Time.

I often speak on networking to companies and organizations across the country and Canada.  I also have been networking for years.  It is the primary fuel driving my consulting career. I know that one’s network can be a very powerful force. It has been in my life. Your...

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