Is Marketing Dead?

It’s all about the money these days. The almighty Yankee Dollar. I read an article the other day in Advertising Age online that P&G plans to cut $500 Million in Agency Fees by shrinking its roster of agencies. Kind of like reporting on a funeral. Their CFO said...

First Impressions.

So what creates your first impression? In the Old Normal it may have been your appearance. That is why we had expressions like “Dress for Success,” and we all spent lots of money on nice suits and ties or business suits for women. Today in the New Normal your first...

Are Marketers Still Stewards of the Brand?

I started working in the Advertising Business in the New Normal.  When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...

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