Jan 29, 2019 | Advertising, Advertising Agencies |
Agency push back. I was talking to a client the other day. It was early in the morning and she was frustrated. Seems like her agency was giving push back. It was a production project. A task to perform. Nothing to put the agency’s site. I imagined she paid her agency...
Oct 31, 2018 | Job Hunting for Graduates, Job Hunting Tips for Young People, Job Search, Jobs |
I help companies strengthen their marketing teams and their agency relationships. Strong teams and strong agency relationships are the key to Managers keeping their jobs. Even though the press says that unemployment is the lowest it has been in 50 years you don’t have...
Oct 17, 2018 | Advertising, Advertising Agencies, New Business Development |
I have sat in many New Business pitches. The clients sitting around the table. Everyone making nice to create chemistry. Jokes aplenty. The best dressed day of the week for sure at the agency. One of the highlights used to be the playing of the agency reel. This...
Oct 13, 2018 | Advertising, Advertising Agencies, Agencies |
I am not talking about clients here and the current churn of your agency. I am sure that it hums along fine. The earning machine. I am talking about future days. And hiring. Hiring is often put on the back burner at agencies as they try to deal with their overloaded...
Aug 10, 2018 | Hank Blank, Networking |
I shot a video once asking are we connected or disconnected. I think we would all agree that are more disconnected today even though we have countless ways to connect. It reminds me of a lyric I heard from a band called Rough Trade in Toronto many years before the...
Jun 7, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I believe in a three P process to develop an effective New Business Process for your agency. Plan. Promote. Pursue. The first P is Plan which most agencies don’t do. The second P in developing an effective new business plan is promoting your agency. Most agencies...
Jun 3, 2018 | Advertising, Advertising Agencies, Hank Blank, New Business Development |
I believe in a three P process for New Business. Plan. Promote. Pursue. I wrote a blog recently that was part one in this series of blogs and videos on How to Develop an effective New Business Plan for your agency. The first P is Plan which most agencies don’t do....
May 31, 2018 | Advertising Agencies, Agency Review Consultant, New Business Development, New Business Plan |
I know a fair a fair amount about the agency new business process. I have conducted agency reviews for clients like Jenny Craig, Toyo Tires, Raley’s Supermarkets, Jacuzzi among other companies. I have also been a hunter for agencies and my consulting practice for...
May 4, 2018 | Advertising Agencies, Keeping Clients, Marketing |
Agency turnover. It hurts the most. Seems so simple. Not the big people. The day to day people. It’s a big factor. Managing a client’s business can be more difficult that winning that client’s business. No so you say. Running the business after winning it is easy....
Apr 8, 2018 | Uncategorized |
People are launched into transition every day no matter what the employment stats are. Being acquired used to be a good thing but now it means people are going to get fired. Being in transition can be bewildering and frustrating. This is especially true if it is the...
