Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations |
These are interesting and challenging times for Marketers. I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
Feb 14, 2012 | CEO's, Consulting, Hank Blank, Job Hunting Tips, Marketing, Networking, New Business, New Business process., New Normal, Purpose Driven Networking, Working |
I often speak on networking to companies and organizations across the country and Canada. I also have been networking for years. It is the primary fuel driving my consulting career. I know that one’s network can be a very powerful force. It has been in my life. Your...
Jan 28, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Branding, Career, CEO's, CMO, Consulting, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Job Hunting, Job Search, Jobs, Linkedin, Marketing, Networking, New Business, New Business Development, Public Relations, Social Networking |
I have spoken to many job hunting groups on Networking including CafeNet, ExecuNet, Challenger Networking , and Costa Mesa Connectors among others. Been doing it for years. I am also one of the Cofounders of Laguna Niguel Connectors. Often I get an e mail...
Jan 12, 2012 | Career, CEO's, Change, Clients, CMO, Consulting, Finding a Job, HR, Job Hunting, Job Search, Jobs, Networking, Personal Branding, Recruiters, Social Media Experts |
This blog is not for the CEO’s of Wall Street. They are easy to find. This is a blog for the CEO’s of Main Street companies. We all know that the average job lifecycle of a CMO can be pretty short these days. I have read articles that say it can be as short as 18...
Oct 2, 2010 | Advertising Agencies, CEO's |
What CEO’s Don’t Understand about the Agency Review Process.
Marketing people don’t have the time or bandwidth to do an effective agency search that a brand deserves.
