Oct 16, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
The Advertising Industry is a very interesting game. If you love ideas and innovation and change and craziness and stimulating people then it is a great field for you. But, it is also a crazy business that often gives away their creativity for free. Yet, in any city...
Aug 28, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business process., Public Relations |
These are interesting and challenging times for Marketers. I recently read in the Harvard Business Review that Marketing is Dead. The article cites that CEOs have lost all patience. In a study of 600 CEOs and decision makers by the London-based Fournaise Marketing...
Aug 12, 2012 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Social Networking |
I know and meet with lot of agency people in a variety of spaces including advertising, the digital world, and public relations. Some are small and smart, some fall in the middle and some are large. I have been a New Business hunter for years and I have conducted...
May 13, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Marketing, New Business, New Business Development, Product Managers |
I started working in the Advertising Business in the New Normal. When I was a puppy and worked on my first account, McDonald’s, I was told that it was basically a privilege and to act and work accordingly. You were basically challenged to rise to the occasion. The...
Apr 15, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, New Business, New Business Development, New Business process., Social Networking |
I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and Jacuzzi North...
Apr 8, 2012 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Digital Agencies, Hank Blank, Marketing, New Business Development, Public Relations |
I think I have a unique perspective on New Business Development as I have been a new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and Jacuzzi North America. When I conduct a review many agencies...
Mar 30, 2012 | Advertising Agencies, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Public Relations, Social Networking |
I have always been an advertising person in its former and current evolutions. I have worked for many of the top agencies in Canada and the U.S. The advertising world can be a world of hype and personal promotion. The stakes in the show are high. No matter what...
Mar 26, 2012 | Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, CMO, Digital Agencies, Hank Blank, New Business, New Business Development, New Business process. |
Everybody certainly knows Mad Men and its leading character Don Draper, Creative Director of Sterling Cooper Draper Pryce. I was listening to an NPR story recently about the launch of the new season. In an excerpt from the new episode somebody ask Don what account...
Mar 20, 2012 | Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, CEO's, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. I reach out to agencies all the time and this...
Feb 25, 2012 | Digital Agencies, Interactive Agencies, Networking, Product Managers, Social Media, Social Media Experts, Social Networking |
The recent passing of Steve Jobs probably made everybody take another look at Apple’s Famous 1984 spot directed by Ridley Scott. We all remember the rolls of marching minions. Many say that the commercial was inspired by Fritz Lang’s Metropolis. The movie takes place...
