Peeling the Onion of Agency New Business.

I am lucky to have a unique perspective about New Business as I began my career working on New Business at major agencies in Canada and the U.S. I have also conducted agency reviews for a number of companies including Jenny Craig, Jacuzzi, and Raley’s Supermarkets. I...

How Advertising Agencies Can Get More New Business.

I think I have a unique perspective on New Business Development because I have walked both sides of the street. I have been a successful new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and  Jacuzzi North...

What New Business People Can Learn from Don Draper.

Everybody certainly knows Mad Men and its leading character Don Draper, Creative Director of Sterling Cooper Draper Pryce.  I was listening to an NPR story recently about the launch of the new season.  In an excerpt from the new episode somebody ask Don what account...

How Linkedin Can Help Your Agency Connect with Search Consultants.

I have worked for many great agencies in my career.  I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Want more New Business in 2012 for your...

Why CEO's Need to Market Themselves in the New Normal.

This blog is not for the CEO’s of Wall Street.  They are easy to find.  This is a blog for the CEO’s of Main Street companies. We all know that the average job lifecycle of a CMO can be pretty short these days.  I have read articles that say it can be as short as 18...

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