May 31, 2018 | Advertising Agencies, Agency Review Consultant, New Business Development, New Business Plan |
I know a fair a fair amount about the agency new business process. I have conducted agency reviews for clients like Jenny Craig, Toyo Tires, Raley’s Supermarkets, Jacuzzi among other companies. I have also been a hunter for agencies and my consulting practice for...
May 4, 2018 | Advertising Agencies, Keeping Clients, Marketing |
Agency turnover. It hurts the most. Seems so simple. Not the big people. The day to day people. It’s a big factor. Managing a client’s business can be more difficult that winning that client’s business. No so you say. Running the business after winning it is easy....
Apr 8, 2018 | Uncategorized |
People are launched into transition every day no matter what the employment stats are. Being acquired used to be a good thing but now it means people are going to get fired. Being in transition can be bewildering and frustrating. This is especially true if it is the...
Apr 6, 2018 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I had a coffee the other day with somebody who once had the lead spot at a large agency. He had worked in the show. You get the drift. Somebody who had seen a lot. We often talk about Agency New Business. He shared that that he had been in a hundred pitches over the...
Mar 29, 2018 | Networking, Transition |
Somebody posted a comment on one of my LinkedIn posts the other day saying “I didn’t know how important networking was until I found myself in transition.” How true. That’s a painful way to learn about the power of networking. I had met her before. She had a great...
Mar 3, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have shared a lot of content about the New Business process including How Much Is a New Business Person Worth in the New Normal? Effective Agency New Business people are very hard to find. The position is very challenging because everybody wants quick results....
Feb 1, 2018 | Advertising Agencies, Hank Blank, Marketing, New Business Development |
I am not talking about how well you know your client. I am talking about how deep and wide your clients know you. How deep do your client relationship roots and tentacles go within their organization? Does your clients’ President know the name of your agency? Have...
Dec 4, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, New Business Development |
I am not a big believer in cold calling. My cell phone rings constantly with robo calls on a daily basis. If I don’t know the number I never answer. Some agencies continue to believe in cold calling. I have run into many firms over time who actually cold called for...
Nov 8, 2017 | Housing Costs |
I had lunch the other day with somebody that was in the people business. He was on the short-selling of employment as his business was focused on outplacement services. I always found outplacement services an oxymoron in many ways. We were talking about the high cost...
Nov 6, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, New Business Development |
I have always felt that most advertising agencies New Business efforts are a waste of time. Shooting for the moon, chasing clients in sectors where you have no experience or just sending out mass email blasts hoping something will stick. I recently was part of a...
