Jun 24, 2012 | Branding, Career, Finding a Job, Hank Blank, Job Hunting, Job Hunting Tips, Job Search, Jobs, Linkedin, Networking, New Normal, Personal Branding, Social Media, Social Media Experts, Social Networking, Transition |
So what creates your first impression? In the Old Normal it may have been your appearance. That is why we had expressions like “Dress for Success,” and we all spent lots of money on nice suits and ties or business suits for women. Today in the New Normal your first...
Jun 13, 2012 | Best Way to Get a Job, Career, Change, Finding a Job, Fired, Graduates, Hank Blank, Job Hunting, Job Hunting Tips, Job Search, Jobs, Networking, New Business, New Business process., New Normal, Personal Branding, Purpose Driven Networking, Social Media, Social Media Experts, Social Networking, Transition, Well Networked Companies, Working |
I listened to a webinar today put on by Keith Ferrazi a master networker. He wrote a book published in 2005 called Never Eat Alone. I think I bought it at Borders. That was before the world melted and we moved to the New Normal except for Borders. That was a very...
Feb 25, 2012 | Digital Agencies, Interactive Agencies, Networking, Product Managers, Social Media, Social Media Experts, Social Networking |
The recent passing of Steve Jobs probably made everybody take another look at Apple’s Famous 1984 spot directed by Ridley Scott. We all remember the rolls of marching minions. Many say that the commercial was inspired by Fritz Lang’s Metropolis. The movie takes place...
Jan 12, 2012 | Career, CEO's, Change, Clients, CMO, Consulting, Finding a Job, HR, Job Hunting, Job Search, Jobs, Networking, Personal Branding, Recruiters, Social Media Experts |
This blog is not for the CEO’s of Wall Street. They are easy to find. This is a blog for the CEO’s of Main Street companies. We all know that the average job lifecycle of a CMO can be pretty short these days. I have read articles that say it can be as short as 18...
Dec 17, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Branding, Client, Clients, CMO, Digital Agencies, Hank Blank, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Product Managers, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I have worked for many great agencies in my career. I have also conducted agency searches for clients like Jenny Craig, Raley’s Supermarkets, and Jacuzzi. I believe I have a perspective from both sides of the street. Agency searches take more time than most people...
Dec 13, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Client, Clients, Digital Agencies, Interactive Agencies, Managing Agencies., Marketing, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I think that this is a new time in client agency relationships, which is probably the result of the fact that this is a new world all around with many agency and client friends in transition, new technology, too much news and too many things to do with too few...
Dec 4, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Change, Christmas, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
This is my third blog in this series about How to Get More New Business in the coming year. Something I am sure that most agencies would love. My gut and the street tell me it is going to be a better year and I am closer to the street than most people. I wrote the...
Nov 29, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Clients, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I wrote the initial blog in this series on How to Get More New Business in 2012 around the need to change which is difficult for many advertising, PR and digital firms. Well the second step in order to Get More New Business in 2012 is to have a plan. This is very...
Nov 25, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Consulting, Digital Agencies, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, New Business Development, New Business process., Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I think I have a unique perspective on New Business Development as I have been a new business hunter and have conducted agency searches for companies such as Jenny Craig, Raley’s Supermarkets and recently Jacuzzi North America. I have shared many blogs on how any...
Nov 10, 2011 | Account Executive, Account Management, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Career, Consulting, Digital Agencies, Finding a Job, Hank Blank, Interactive Agencies, Marketing, Networking, New Business, Personal Branding, Public Relations, Small and Smart Agencies, Small Smart Agencies, Social Media, Social Media Experts, Social Networking |
I am sure that all of us have encountered our fair share of Social Media experts. Often many of them are fairly one dimensional. Among a target group of their peers they may generate an adulation feast but in other marketing sectors they meet skepticism because they...
