Dec 4, 2017 | Advertising, Advertising Agencies, Agency Review Consultant, New Business Development |
I am not a big believer in cold calling. My cell phone rings constantly with robo calls on a daily basis. If I don’t know the number I never answer. Some agencies continue to believe in cold calling. I have run into many firms over time who actually cold called for...
Jun 2, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was having lunch with a client friend the other day. He bought. He works for a well-known National company. The talk turned to advertising agencies as it often does. He had been at his position for almost a year. I played a small role in helping him get his...