Want More New Business in 2016?

I had coffee the other day with a marketing consultant who shared an interesting thought with me: he feels that young account people today don’t really get to know their clients, and don’t know how to build relationships. He blamed it on the way agencies communicate...

The Most Powerful Word in Agency New Business is NO.

The most game changing word in new business is one that advertising, digital and PR agencies rarely use. It is NO. Yes. NO.  Agencies need to say NO more often in New Business.  I can’t do that you say.  I am a yes person.  It’s time to change.  The industry has...

Advertising Agencies Need to Focus on Things that Clients Can't Do.

I went to a very interesting New Business Conference this week sponsored by Think LA and Mirren. A number of speakers from different agencies focused on the common problems facing the industry.  The move to more project based assignments versus AOR relationships,...

Pin It on Pinterest