Jan 18, 2016 | Advertising Agencies, Agency Evaluations, New Business |
I know from the many times that I have conducted agency reviews that clients want the security of agency case studies. Experience is one on the key ways that agencies get on the short list. It provides reassurance for the client’s management. Some talking points when...
Apr 20, 2015 | Account Management, Agency Evaluations, Agency Principals, Agency Training |
Where they stand and what’s the plan for their development. So simple and yet so hard for many agencies. I remember long ago when I worked on McDonald’s. It was in the days when they opened in small towns in Canada or Moscow there would be a line up to get into the...
Dec 17, 2013 | Advertising, Advertising Agencies, Agency Evaluations, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Marketing, New Business Development |
This is a blog I recently wrote for Marketing Executives Networking Group. Now I imagine that if you were an agency owner reading this you could be a touch frustrated. You might respond, “Look I am right here. I am easy to find.” But that is not always the...
Dec 13, 2012 | Account Management, Advertising Agencies, Agency Evaluations, Agency Relationships, Agency Review Consultant, Agency Reviews, Agency Searches, Agency Training, Career Success, CMO, Digital Agencies, Hank Blank, New Business, New Business Development, New Business process. |
I have heard a lot of stories during my advertising career. When I did a review for a client a few years ago I remember a client telling me about a meeting they had with their agency in New York before they announced that they were doing a review. They had scheduled...
