Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
Oct 27, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Marketing, New Business Development |
I like speaking to AAF and AMA Chapters. I have spoken in Amarillo, Fort Worth, Louisville, Jackson MS, New Orleans, Great Falls, Duluth, Biloxi, Mobile, Norfolk, Milwaukee, Phoenix, Oklahoma City, Little Rock and other spots like Nashville, Louisville, Omaha,...
Oct 14, 2014 | Networking, New Business Development |
I know how to get a job. That’s because I haven’t had a job for over a decade. I do something more difficult. I create a job for myself each and every day. All of it comes from my network. In many ways I am surprised that I am writing this blog. I have used paid...
Sep 17, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, Networking, New Business Development, Social Networking |
I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same. The Toronto Film Festival was on so the town was abuzz. I remember when Gravity premiered there. Canadian...
Aug 17, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, Networking, New Business Development, Social Networking |
I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall. I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary. So here are the key secrets I have discovered about...
Jun 29, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development, Social Networking |
Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion. I am not that good at Math but if you multiplied the 17 Million people that...
Jun 18, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business. Enough is enough. How many times have we all felt that...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
