Jan 28, 2015 | Account Management, Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business |
Change. I attended a networking luncheon the other day. I do like to network. One of the panelists came over to me prior to speaking. “Glad to finally meet you,” he said. We never had met before but he knew of me. Maybe my content floating out in the New Normal. I do...
Jan 17, 2015 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Hank Blank, New Business Development |
Knowledge. The more you know the more often you will win. Knowledge is not information. Knowledge is insight into client’s pains, knowledge about key decision makers, who controls the budget, what has failed in the past and other key nuggets that can control the...
Jan 1, 2015 | Hank Blank, Networking |
So this is the time of the year for predictions. Here are some behaviors and trends I see coming or going or maybe some things I want to occur. We all want to create our own versions of the future. Productive people will increase the amount of silence in their lives....
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Dec 1, 2014 | Advertising, Advertising Agencies, Hank Blank, Job Hunting, New Normal |
In case you missed it the New Normal was created by a unique convergence. Like many changes do. The first iPhone was launched on June 29th, 2007, Lehman Brothers collapsed on September 15th, 2008 as social media platforms became mainstream. The big bang happened and...
Nov 22, 2014 | Hank Blank, Networking |
In case you missed it the New Normal came from Convergence. Like many changes do. The first iPhone was launched on June 29th, 2007, Lehman Brothers collapsed on September 15th, 2008 and then social media platforms became mainstream. Convergence indeed. The world...
Nov 18, 2014 | Hank Blank, Marketing, Networking, Social Networking |
One of my great friends John Vrba commented on one of my LinkedIn postings. John Vrba. Four letters. Two Syllables. John makes a lot out of a little. John is 95 or maybe 94. He wrote “You’ve made networking a challenging accomplishment!” I went to a John Vrba...
Nov 14, 2014 | Hank Blank, Marketing |
It is very easy to read articles about leadership today. They abound on LinkedIn and other sources of content. Here are the attributes of a great leader yada yada. Look at these rich people mostly guys that are great people at great companies where everybody loves...
Nov 3, 2014 | Hank Blank |
I had a nice Starbucks today with a new friend today with a great smile. She came to me through a great connector. She was looking for her new gig. She used to have a job that she loved but she had reached the career ceiling at her former company. Not sure what that...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
