Jun 18, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business. Enough is enough. How many times have we all felt that...
Jun 8, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Agency Principals, Agency Review Consultant, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I was doing some recruiting the other day. Trying to find some folks. I like to feel the happiness of successful human outcomes. I reached out to some people I was connected with on LinkedIn. I sent an e mail to one agency that I didn’t know well. I told him that I...
Jun 4, 2014 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I could have called this article Does Your Agency Have Vision or Passion or Leadership? What most agencies think is vision is a positioning line. Vision isn’t copy. Vision is a belief that translates into action. It is an ethic that fosters a culture and an...
Jun 3, 2014 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank |
I know many creative people because I like hanging with creative folks. I meet them when they are on the beach, when they are working or looking for new work. I meet them when I conduct agency reviews. I meet them at events if they come out as well as online. When I...
Mar 23, 2014 | Digital Agencies, Hank Blank, Marketing, Social Networking |
I got one of my numerous emails today. The article said that the Internet was 25 years old this month. We have all seen the stats. There are trazillions of emails sent every day, a billion people on Facebook, billions of searches daily. I have a PowerPoint of my own...
Feb 9, 2014 | Advertising Agencies, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business in the Agency game is a very tough road. It is a game comprised largely of rejection if you are in a pitch with other agencies. That is why that is not the optimum way of getting New Business. I know. I have hunted for New Business all my life. I am a...
Jan 25, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I received an e mail from a young man the other day. I am very easy to find and connect with because I market myself. He had read my blogs and watched some of my videos on New Business Development. He was new to the agency world but he was in charge of his agency’s...
Dec 9, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I got an email the other day or a comment on a blog that I had written called Why Agencies Shouldn’t Respond to Client RFP’s. It came from an agency owner with a smart idea. When he receives an RFP from a client he sends them his agency’s RFP questionnaire. He...
Dec 1, 2013 | Account Executive, Account Management, Advertising, Advertising Agencies, Digital Agencies, Hank Blank, New Business Development, Recruiting |
I have written about how to create an agency culture in the New Normal. I have also written about the slash generation, another way to leverage the power of today’s youth by capturing their passions. When I read articles by agency principals that have successfully...
Oct 27, 2013 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I was up in Santa Monica the other day meeting with an agency that somebody referred me to. The referral was my foot in the door and my online presence was my validation. I started that presence a decade ago. I turned left onto Santa Monica Boulevard and Sheryl Crow...
