The Secrets of Agency New Business.

I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall. I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary. So here are the key secrets I have discovered about...

The Irony Of New Business In the New Normal.

Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion. I am not that good at Math but if you multiplied the 17 Million people that...

Why Agencies Should Fire Bad Clients.

I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account. The article leaked an internal memo saying that the Client Was Too Much even in this crazy business.  Enough is enough. How many times have we all felt that...