May 4, 2018 | Advertising Agencies, Keeping Clients, Marketing |
Agency turnover. It hurts the most. Seems so simple. Not the big people. The day to day people. It’s a big factor. Managing a client’s business can be more difficult that winning that client’s business. No so you say. Running the business after winning it is easy....
Feb 1, 2018 | Advertising Agencies, Hank Blank, Marketing, New Business Development |
I am not talking about how well you know your client. I am talking about how deep and wide your clients know you. How deep do your client relationship roots and tentacles go within their organization? Does your clients’ President know the name of your agency? Have...
Jun 15, 2015 | Marketing, New Normal, Social Media |
One of my goals this year was to go to more Conferences. It was the concept of, If you want to be a big fish act like a big fish. I mentioned it in a blog called How Agencies Can Move Up the Food Chain. Now I put a lot of skin in the game making this decision because...
May 13, 2015 | Advertising, Branding, Marketing |
It’s all about the money these days. The almighty Yankee Dollar. I read an article the other day in Advertising Age online that P&G plans to cut $500 Million in Agency Fees by shrinking its roster of agencies. Kind of like reporting on a funeral. Their CFO said...
Dec 15, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
New Business is a difficult challenge for most agencies and service companies. I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the...
Nov 18, 2014 | Hank Blank, Marketing, Networking, Social Networking |
One of my great friends John Vrba commented on one of my LinkedIn postings. John Vrba. Four letters. Two Syllables. John makes a lot out of a little. John is 95 or maybe 94. He wrote “You’ve made networking a challenging accomplishment!” I went to a John Vrba...
Nov 14, 2014 | Hank Blank, Marketing |
It is very easy to read articles about leadership today. They abound on LinkedIn and other sources of content. Here are the attributes of a great leader yada yada. Look at these rich people mostly guys that are great people at great companies where everybody loves...
Oct 30, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, Marketing, New Business Development |
I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs. When I conduct agency reviews we...
Oct 27, 2014 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Marketing, New Business Development |
I like speaking to AAF and AMA Chapters. I have spoken in Amarillo, Fort Worth, Louisville, Jackson MS, New Orleans, Great Falls, Duluth, Biloxi, Mobile, Norfolk, Milwaukee, Phoenix, Oklahoma City, Little Rock and other spots like Nashville, Louisville, Omaha,...
Oct 21, 2014 | Advertising Agencies, Digital Agencies, Marketing, Product Managers |
I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary. I learned about pricing on...
