The Secrets of Hiring Great Agency Talent.

The world has changed but a lot of agencies didn’t get the memo. In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct...

The Perfect Resume for the New Normal.

The perfect resume came to me the other day. It was for an Advertising position. Client side. Career track. Great spot but very corporate. I knew it would scare my client even before I sent it. I have a huge reservoir of being scared. I have worked with agencies in...

Lessons from the Great Recession.

I learned a lot from the Great Recession. A lot. It was a very difficult time for many people and continues to be for many that haven’t emerged. I have spoken to many transition groups multiple times and have met with countless people during those years. It is not...

Hot and Cold Networking Doesn't Work

Hot and Cold Networking Doesn’t Work. The new Jobs Report came out yesterday and the report wasn’t too cheerful. Very tepid job growth. That’s life in the New Normal. We live in a world with an unemployment rate of 8.2% in the U.S. My friend Lynn Marie Hammond...

The New Employer Employee Dance.

While travelling recently I read a new survey in USA Today Snapshots on Loyalty Gap perceptions between Employers and Employees.  It shared that 59% of employers in 2011 felt that they were very loyal to their employees and that percentage had increased from 52% in...

Has Your Job Search Passed Its' Expiry Date?

Although the employment outlook is getting better, many great people remain on the sideline.  Some are getting increasingly frustrated as they see others get hired. As a Co Founder of Laguna Niguel Connectors and a person that has spoken to numerous transition groups...

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