May 3, 2017 | Advertising Agencies, Career, Hiring |
I know many companies that want to create the impression they are a great place to work. Every city has its local awards. The best companies to work for in your (city). Where I live in Orange County it comes from the Orange County Register. Companies that would never...
Apr 25, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Hank Blank, New Business Development |
We often hear that all agencies are the same and they often are. I have written about that sea of sameness. When I conduct an agency search many agencies that profess to be different send me things that often look the same. The map of their global reach, their...
Mar 30, 2017 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, New Business Development |
When you get a new client. No I am not talking about a new client win. I am talking about when your existing client hires a new marketing lead. Then it’s all hands on deck. This is not about business as usual. This time is more important than a pitch because it is...
Jun 14, 2016 | Advertising, Advertising Agencies, New Business |
What can agencies count on every day? Each day and in every way, another agency is trying to pitch your clients. You can count on it. I have talked to many clients that share their stories. They only listen when there is an alignment of their pain and an agency’s...
May 23, 2016 | Advertising Agencies, Best Way to Get a Job, Career Success, Career Tips |
The longer you stay in this business the greater the chances are that you are going to get fired. The algorithm of the workplace today. Sad but true. Don’t focus on the sad but anticipate and prepare for the true. You may not believe this but I only report what I...
Mar 16, 2016 | Advertising Agencies |
I got a call from a client friend of mine the other day. He asked me “How Do I Fire My Agency?” I had never been asked that before. I have been fired by a client or two when I worked for agencies so I know how bad news feels. I have also met many agencies while...
Feb 15, 2016 | Advertising, Advertising Agencies, Agency Relationships |
Or a new client. It’s all the same from both sides. It’s about liking each other, trusting, dependability, availability, watching backs, and responsiveness. You can’t get that without establishing a strong relationship. That is the end result that you both want....
Jan 31, 2016 | Advertising, Advertising Agencies, Agency Review Consultant, New Business, New Business Decks |
Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision. I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few. I first met...
Jan 18, 2016 | Advertising Agencies, Agency Evaluations, New Business |
I know from the many times that I have conducted agency reviews that clients want the security of agency case studies. Experience is one on the key ways that agencies get on the short list. It provides reassurance for the client’s management. Some talking points when...
Dec 20, 2015 | Advertising Agencies |
Yes but the bucket is leaking fast. There are some clients that are comfortable with what you and they know. They are looking for your kind of solution. They grew up with that. Nothing wrong with that today but wrong for your shop and employees tomorrow. These types...
