Jun 24, 2021 | Advertising, Advertising Agencies, Agency Review Consultant, New Business |
This blog shares observations from conducing agency searches during a Pandemic.
Nov 25, 2020 | Advertising Agencies, Agency Review Consultant, New Business Development |
What’s the Best Way to Get New Business. It’s Referrals but most agencies prefer to send emails to total strangers/
Aug 28, 2020 | Agency Pitches, Agency Searches, New Business |
It is really challenging time for New Business folks these days. In many ways the hardest position in the ad game has always been the New Business role. They have to deal with high expectations, high pressure and now Covid-19. I know a fair amount about New Business...
Apr 22, 2020 | Advertising, Advertising Agencies, Clients, Covid19 |
Thank God for Agencies. Out of a client’s mouth no less. I was talking to a friend and former client the other day. I had conducted a couple of agency searches for her in the past. Her company was listed as an essential service and all their units were open. They...
Mar 17, 2020 | Advertising, Advertising Agencies, Agency Leadership, Crisis Times |
What Agencies Should Do In Crisis Times. I saw an update from an agency a week or so ago. It is a shop that I admire and respect. They published a white paper on what clients should do in these days of Global fears about Coronavirus. They were ahead of the pack and...
Aug 7, 2019 | Advertising, Advertising Agencies, Agency Review Consultant, Agency Reviews, New Business Development |
I saw a presentation the other day from an Advertising Technology supplier. It focused on how quickly automated technology platforms have exploded. Kind of overwhelming. Most of you have seen the slide. The sea of logos. I saw if first maybe a decade ago and people...
Jan 29, 2019 | Advertising, Advertising Agencies |
Agency push back. I was talking to a client the other day. It was early in the morning and she was frustrated. Seems like her agency was giving push back. It was a production project. A task to perform. Nothing to put the agency’s site. I imagined she paid her agency...
Oct 17, 2018 | Advertising, Advertising Agencies, New Business Development |
I have sat in many New Business pitches. The clients sitting around the table. Everyone making nice to create chemistry. Jokes aplenty. The best dressed day of the week for sure at the agency. One of the highlights used to be the playing of the agency reel. This...
Oct 13, 2018 | Advertising, Advertising Agencies, Agencies |
I am not talking about clients here and the current churn of your agency. I am sure that it hums along fine. The earning machine. I am talking about future days. And hiring. Hiring is often put on the back burner at agencies as they try to deal with their overloaded...
Jun 7, 2018 | Advertising Agencies, Agency Review Consultant, Agency Reviews, Agency Searches, Digital Agencies, Hank Blank, New Business Development |
I believe in a three P process to develop an effective New Business Process for your agency. Plan. Promote. Pursue. The first P is Plan which most agencies don’t do. The second P in developing an effective new business plan is promoting your agency. Most agencies...
